It is our mission to educate the public about the benefits of thinking local first, to promote our members and their products and services to the community, and to collaborate with other like-minded organizations to achieve our vision. Our vision is two-fold: a sustainable, resilient, and fair local economy in vibrant communities that residents are proud to call home and a public that recognizes the cost of ÛÏbig boxÛ cheap vs. purchasing from locally-owned, independent businesses. We believe that national prosperity and a better quality of life, for all, begins at the local level.
Today, we have more than 600 members and are proud to be one of the Largest Buy Local Organization in the US on a City/County-wide scale. In addition to serving our members locally in Dane County and the contiguous counties, we also play a national leadership role as members of the American Independent Business Alliance (AMIBA).